Volkswagen Commercial Vehicles challenged Australians to pick the Naked Ute in mass media campaign
No exterior panels. No soft-touch plastics. No clever infotainment systems. Not even a shred of fabric or cushioning on the seats. There’s not a lot left on the skeletal frame of the Naked Ute, bar what matters most.
As part of a multi-platform marketing campaign, encapsulating television, digital and print media, Volkswagen Commercial Vehicles Australia stripped back its award-winning Amarok ute to the bare bones: exposing its tough, reinforced and extensively engineered chassis, free from badges and class-leading Volkswagen design features.
The Naked Ute was then assessed by some of its toughest critics: working ute owners from rural Australia. This ‘blind’ road test saw the Naked Ute driven in a range of off-road environments, designed to test the core strength of the Naked Ute. At the end of the test, the Naked Ute’s pilots were all impressed by its strength and composure; but still stumped as to what model the Naked Ute was. That is, until this week.
Continue reading Stripped bare: Naked Ute revealed as Volkswagen Amarok
Peugeot Australia will offer the final 40 RCZ coupes to go on sale in Australia with a driveaway pricing of $49,990* – saving customers in the order of $14,000^ when driveway benefits are also taken into account.
The final 40 RCZ will be the last of the iconic Peugeot coupes, with their trademark ‘double bubble’ roof, available in Australia.
The svelte two-door features a turbocharged 1.6-litre petrol engine paired to a six-speed manual, or six-speed automatic, transmission.
The RCZ is also available with a 2.0-litre turbo-diesel drivetrain paired to a 6 speed manual.
Continue reading Peugeot offers final 40 RCZ for $49,990
To coincide with the 2016 Liqui-Moly Bathurst 12 Hour, Mercedes-AMG is presenting its very latest racing car: the new Mercedes-AMG GT3 for the first time in Australia.
Motorsport and Mercedes-AMG are inseparable entities: competition on the racetrack is deeply ingrained in the DNA of AMG, and constantly drives the team in Affalterbach on to achieve top-class performance. In no other customer race series in the world is there so much variety as in those held according to the FIA’s GT3 rules. They attract the entire international sports car elite to the starting line. The mixture of demanding sprint races and legendary endurance classics around the globe constantly confronts the teams with new challenges.
“We are entering a hotly contested and strongly occupied competitive environment with the new Mercedes-AMG GT3. The high technological level and fair race rules motivate us to be right up in the front rank with our new customer racing car,” says Tobias Moers, Chairman of Mercedes-AMG GmbH. “Our standard version of the AMG GT is already aimed specifically at the fiercely contested sports car segment. We are now systematically continuing this strategy on the racetrack as well. Only those who win against the best can substantiate a claim to leadership.”
Continue reading The Mercedes-AMG GT3 Australian Premiere at the 2016 Liqui-Moly Bathurst 12 Hour