Sydney – Mercedes-AMG has this week opened a stunning new stand-alone, full-service showroom to showcase its performance vehicle range in Sydney. To be known as AMG Sydney, it is the first dedicated sales-and-service showroom for Mercedes-AMG vehicles in the world, and just the second stand-alone AMG showroom along with a facility opened in Tokyo earlier this year.
The new showroom represents the sports car and performance brand in a discrete architecture for the first time in Australia, and will present customers with an immersive yet approachable brand experience.
Prominently positioned adjacent to the Kingsford Smith Airport domestic terminals, it is well placed to capitalise on the strategic expansion of the Mercedes-AMG product range in recent years and marks another milestone in the performance brand’s sales strategy.
Mercedes-AMG understands the passion Australians have for the performance brand, says Tobias Moers, Chairman of the Board of Management of Mercedes AMG GmbH.
“We are very proud to open our second stand-alone store here in Sydney. It is a great chance to underline the importance of the Australian market to our brand and to ensure that our customers can experience the AMG spirit as well as the ideal service for their car – everything of course Affalterbach approved.”